The Limited Edition “Aries” Woo Woo Tag™

Dress up your pup with this pretty Woo Woo Tag™ – it’s a limited edition design and there are only two available…you choose your favorite ring or swivel clasp!


All Hail the Handmade Lightbox

I’m confessing: I am forever the perfectionist. It’s a terrible, yet efficient quality to have. I have an incessant obsession with perfecting our photographs for the shop. It’s one of the most important aspects of selling online. I’m always happy with the way I photograph our work, composition wise…however, I always fight til the death when it comes to proper lighting.

When we first opened the shop back in April, it was the perfect weather to photograph outside, which is ultimately my favorite. We live in Erie, PA, right along Lake Erie and lets just say, our weather isn’t conducive to awesome outdoor photography all year long.  April through September was perfect, I loved the photographs, I didn’t have to take a hundred of one tag to be satisfied. Then came October, it was a hit or miss kind of month – chilly most of the time and downright cold toward the end. I ran outside all bundled up to take a few here and there, they were successful; I sighed with relief. Then came November, December, January, February, and now March – forget it, nope. I thought for sure that great photographs were out of my reach until Spring again. I felt like being experimental and took a few of our Winter Collection tags on a table, right next to the window, above the window sill. I liked them. I didn’t love them, and I wouldn’t call them successful, but acceptable. So, with the aid of the almighty Photoshop, I was able to breathe easy knowing that the photographs I was presenting were pretty good for being Winter photos.

Then just a couple of months ago, I relented and made a homemade lightbox. ALL HAIL THE LIGHTBOX! Who would have known that a cardboard box, duct tape, 3 utility lights and a couple yards of white muslin could transform my photography experience? I am a HUGE fan of Everything Etsy and through Kim’s ever so sound and solid advice, I was able to find a tutorial that she featured to make one. It took my husband and I about 40 min. to make…super easy and only cost me about $25.00 to purchase all of the materials needed.

The collage below features the three different lighting situations that I tackled so far. While I love and am totally satisfied with the lightbox photos, outside is still my all time favorite and while I curse the snow that is falling outside my window as I type, I look forward to warm summer days and once again, finding little spots throughout our gardens to photograph the tags. Click on the image below and tell me, which photos do you like best? Image

Spring is in the Air…

Spring is in the Air...

Seven new design releases are making their debut today for our Spring Collection . 2013 – This is The “Summer” Woo Woo Tag™ – copper oval with flower accents along with our signature aluminum backer that holds your phone number, perfect for your small breed dog or kitty! Watch throughout the day as I create and feature the newest photos for this fresh and springy collection!